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新车拉动业绩增长

来源: 南方日报网络版     时间: 2019年02月18日 19:19:02
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(出)(及)(产)(品)(结)(构)(调)(整)(影)(响)(。”海)(马)(汽)(车)(在)(年)(报)(中)(称)(。  2013年)(,海)(马)(汽)(车)(先)(后)(向)(市)(场)(投)(放)(了)(三)(款)(新)(车)(,还)(首)(度)(将)(一)(款)(名)(为)(M3的)(A级)(车)(产)(品)(放)(在)(旗)(下)(海)(马)(轿)(车)(生)(产)(,由)(此)(终)(结)(了)(后)(者)(持)(续)(两)(年)(的)(亏)(损)(局)(面)(,直)(接)(拉)(动)(海)(马)(汽)(车)(整)(体)(利)(润)(大)(幅)(增)(长)(。  按)(照)(海)(马)(的)(规)(划)(,未)(来)(更)(多)(乘)(用)(车)(产)(品)(将)(注)(入)(海)(马)(轿)(车)(所)(在)(的)(郑)(州)(基)(地)(。有)(观)(点)(认)(为)(,未)(来)(郑)(州)(基)(地)(将)(成)(为)(拉)(动)(海)(马)(汽)(车)(业)(绩)(增)(长)(的)(又)(一)(关)(键)(点)(。  在)(这)(一)(背)(景)(下)(,海)(马)(汽)(车)(的)(分)(网)(计)(划)(也)(在)(酝)(酿)(之)(中)(。“未)(来)(,郑)(州)(和)(海)(口)(基)(地)(在)(乘)(用)(车)(渠)(道)(上)(将)(会)(完)(全)(独)(立)(。”海)(马)(汽)(车)(营)(销)(管)(理)(部)(副)(部)(长)(徐)(真)(晓)(告)(诉)(《每)(日)(经)(济)(新)(闻)(》记)(者)(。  新)(产)(品)(将)(加)(速)(投)(放)(  海)(马)(汽)(车)(现)(有)(海)(口)(和)(郑)(州)(两)(大)(基)(地)(,其)(中)(,一)(汽)(海)(马)(轿)(车)(有)(限)(公)(司)((以)(下)(简)(称)(一)(汽)(海)(马)()所)(在)(的)(海)(口)(基)(地)(为)(乘)(用)(车)(生)(产)(基)(地)(,生)(产)(福)(美)(来)(、骑)(士)(等)(车)(型)(;2007年)(建)(立)(的)(郑)(州)(基)(地)(下)(辖)(海)(马)(轿)(车)(和)(海)(马)(商)(务)(汽)(车)(有)(限)(公)(司)((以)(下)(简)(称)(海)(马)(商)(务)(车)(),主)(要)(生)(产)(微)(轿)(、微)(车)(产)(品)(。2010年)(,微)(轿)(海)(马)(王)(子)(和)(微)(车)(福)(仕)(达)(面)(世)(。  当)(时)(,由)(于)(“汽)(车)(下)(乡)(”政)(策)(对)(微)(车)(市)(场)(的)(拉)(动)(,郑)(州)(海)(马)(福)(仕)(达)(月)(度)(销)(量)(曾)(经)(达)(到)(万)(辆)(。2010年)(,海)(马)(郑)(州)(基)(地)(对)(海)(马)(汽)(车)(的)(利)(润)(贡)(献)(达)(到)(1.55亿)(元)(,其)(中)(商)(务)(车)(和)(轿)(车)(分)(别)(为)(1.27亿)(元)(和)(2754万)(元)(。  然)(而)(,随)(着)(“汽)(车)(下)(乡)(”等)(鼓)(励)(政)(策)(的)(结)(束)(,微)(车)(市)(场)(迎)(来)(大)(调)(整)(,海)(马)(郑)(州)(商)(务)(车)(的)(效)(益)(也)(一)(落)(千)(丈)(。与)(此)(同)(时)(,随)(着)(A00级)(车)(市)(场)(整)(体)(份)(额)(的)(下)(降)(,海)(马)(王)(子)(和)(爱)(尚)(的)(销)(量)(也)(一)(直)(低)(迷)(。数)(据)(显)(示)(,2012年)(,海)(马)(郑)(州)(的)(轿)(车)(总)(销)(量)(仅)(为)(9000辆)(左)(右)(,难)(以)(支)(撑)(15万)(辆)(的)(产)(能)(。2011和)(2012两)(年)(,郑)(州)(基)(地)(的)(亏)(损)(分)(别)(达)(到)(3138万)(元)(和)(和)(1.8亿)(元)(。  在)(此)(背)(景)(下)(,海)(马)(汽)(车)(调)(整)(了)(郑)(州)(基)(地)(的)(定)(位)(,从)(“两)(微)(”(微)(轿)(、微)(客)()入)(手)(,实)(现)(“两)(翼)(”(商)(用)(车)(+乘)(用)(车)()发)(展)(,并)(于)(去)(年)(正)(式)(注)(入)(A级)(家)(轿)(产)(品)(海)(马)(M3。  乘)(联)(会)(数)(据)(显)(示)(,去)(年)(4月)(上)(市)(的)(海)(马)(M3去)(年)(销)(量)(接)(近)(4.5万)(辆)(,由)(此)(拉)(动)(海)(马)(轿)(车)(销)(量)(达)(到)(5万)(辆)(左)(右)(,带)(动)(业)(绩)(迅)(速)(“反)(转)(”。数)(据)(显)(示)(,海)(马)(轿)(车)(2013年)(营)(业)(收)(入)(和)(净)(利)(润)(分)(别)(由)(2012年)(的)(16.42亿)(元)(和)(-1.7亿)(元)(增)(至)(31.13亿)(元)(和)(7265.6万)(元)(。  齐)(鲁)(证)(券)(分)(析)(师)(白)(宇)(在)(研)(报)(中)(表)(示)(:“郑)(州)(基)(地)(带)(动)((海)(马)(汽)(车)()业)(绩)(增)(长)(的)(趋)(势)(确)(定)(。随)(着)(新)(车)(的)(持)(续)(投)(入)(,海)(马)(轿)(车)((郑)(州)()的)(销)(量)(将)(快)(速)(上)(升)(。”  按)(照)(规)(划)(,今)(年)(海)(马)(轿)(车)(的)(新)(产)(品)(M6将)(上)(市)(。与)(此)(同)(时)(,新)(能)(源)(汽)(车)(也)(在)(规)(划)(之)(中)(。郑)(州)(市)(发)(布)(的)(文)(件)(显)(示)(,海)(马)(郑)(州)(将)(投)(入)(2.8亿)(元)(,依)(靠)(海)(马)(M3和)(爱)(尚)(的)(平)(台)(进)(行)(新)(能)(源)(汽)(车)(研)(发)(,力)(争)(在)(年)(内)(完)(成)(项)(目)(申)(报)(,并)(在)(2015年)(满)(足)(批)(量)(示)(范)(运)(行)(的)(需)(要)(。未)(来)(,海)(马)(轿)(车)(还)(将)(进)(一)(步)(投)(产)(小)(型)(SUVS3以)(及)(一)(款)(代)(号)(为)(V30的)(小)(型)(MPV车)(型)(。  民)(族)(证)(券)(研)(究)(中)(心)(副)(总)(经)(理)(曹)(鹤)(认)(为)(,郑)(州)(基)(地)(具)(有)(地)(理)(优)(势)(,可)(以)(降)(低)(海)(马)(的)(物)(流)(和)(零)(部)(件)(供)(应)(成)(本)(。加)(速)(郑)(州)(基)(地)(的)(产)(品)(投)(放)(,还)(极)(有)(可)(能)(争)(取)(到)(当)(地)(政)(府)(的)(资)(源)(倾)(斜)(。  “未)(来)(海)(口)(基)(地)(的)(产)(品)(将)(主)(要)(为)(品)(牌)(提)(升)(服)(务)(,而)(郑)(州)(基)(地)(更)(多)(地)(承)(担)(冲)(量)(的)(任)(务)(。”徐)(真)(晓)(告)(诉)(记)(者)(。  海)(马)(轿)(车)(有)(望)(搭)(建)(独)(立)(网)(络)(  随)(着)(新)(车)(型)(的)(陆)(续)(推)(出)(,海)(马)(轿)(车)(将)(有)(望)(搭)(建)(独)(立)(的)(乘)(用)(车)(销)(售)(网)(络)(。  据)(《每)(日)(经)(济)(新)(闻)(》记)(者)(了)(解)(,在)(海)(马)(M3推)(出)(之)(前)(,同)(处)(郑)(州)(的)(海)(马)(轿)(车)(和)(商)(务)(车)(两)(大)(板)(块)(的)(品)(牌)(运)(营)(和)(渠)(道)(并)(未)(区)(分)(;M3上)(市)(后)(未)(进)(入)(郑)(州)(海)(马)(的)(渠)(道)(,而)(是)(悬)(挂)(“鲲)(鹏)(”标)(识)(,与)(海)(口)(基)(地)(的)(乘)(用)(车)(产)(品)(共)(同)(销)(售)(,而)(海)(马)(轿)(车)(即)(将)(推)(出)(的)(新)(车)(型)(M6也)(将)(继)(续)(纳)(入)(现)(有)(销)(售)(渠)(道)(。  不)(过)(,这)(种)(情)(况)(有)(望)(很)(快)(改)(变)(。“目)(前)(,海)(马)(郑)(州)(和)(海)(口)(基)(地)(的)(轿)(车)(产)(品)(在)(研)(发)(上)(基)(本)(独)(立)(,未)(来)(海)(马)(轿)(车)(将)(有)(望)(独)(立)(组)(建)(渠)(道)(。”消)(息)(人)(士)(表)(示)(,“新)(车)(的)(密)(集)(推)(出)(需)(要)(更)(多)(的)(网)(络)(支)(撑)(,两)(地)(分)(头)(推)(进)(渠)(道)(建)(设)(,有)(利)(于)(快)(速)(补)(齐)(渠)(道)(短)(板)(,提)(升)(整)(体)(销)(量)(。”  对)(目)(前)(只)(有)(300家)(经)(销)(商)(网)(络)(的)(海)(马)(汽)(车)(来)(说)(,加)(快)(渠)(道)(建)(设)(本)(就)(是)(当)(务)(之)(急)(。在)(过)(去)(与)(马)(自)(达)(的)(合)(资)(经)(历)(中)(,海)(马)(的)(网)(络)(主)(要)(集)(中)(在)(一)(二)(线)(城)(市)(,对)(三)(四)(五)(线)(城)(市)(的)(销)(售)(潜)(力)(挖)(掘)(不)(足)(。海)(马)(汽)(车)(集)(团)(营)(销)(管)(理)(部)(部)(长)(汤)(斯)(此)(前)(在)(接)(受)(《每)(日)(经)(济)(新)(闻)(》记)(者)(采)(访)(时)(表)(示)(:“未)(来)(海)(马)(将)(采)(取)("稳)(一)(二)(线)(、竞)(速)(三)(四)(五)(线)("的)(渠)(道)(发)(展)(思)(路)(。据)(汤)(斯)(介)(绍)(,去)(年)(海)(马)(扩)(容)(的)(120家)(经)(销)(商)(基)(本)(都)(在)(三)(线)(及)(以)(下)(的)(市)(场)(。今)(年)(,海)(马)(还)(将)(进)(一)(步)(增)(加)(150家)(经)(销)(商)(网)(点)(。  不)(过)(,新)(华)(信)(汽)(车)(研)(究)(总)(监)(黄)(伟)(表)(示)(,“从)(吉)(利)(、比)(亚)(迪)(、奇)(瑞)(等)(自)(主)(品)(牌)(分)(网)(的)(经)(验)(来)(看)(,在)(产)(品)(力)(并)(不)(是)(很)(强)(的)(情)(况)(下)(追)(求)(分)(网)(,效)(果)(并)(不)(一)(定)(会)(好)(。”  在)(益)(普)(索)(大)(中)(华)(区)(汽)(车)(研)(究)(总)(监)(叶)(盛)(看)(来)(,在)(渠)(道)(之)(外)(,海)(马)(还)(应)(该)(进)(一)(步)(提)(升)(产)(品)(研)(发)(实)(力)(和)(核)(心)(竞)(争)(力)(。“目)(前)(吉)(利)(、长)(城)(、比)(亚)(迪)(、奇)(瑞)(等)(自)(主)(品)(牌)(都)(在)(探)(索)(出)(独)(立)(的)(发)(展)(模)(式)(,海)(马)(无)(论)(是)(发)(展)(思)(路)(还)(是)(核)(心)(技)(术)(研)(发)(都)(存)(在)(一)(定)(短)(板)(,如)(何)(快)(速)(补)(齐)(,将)(成)(为)(决)(定)(未)(来)(的)(关)(键)(。”点)(击)(进)(入)(【股)(友)(会)(】参)(与)(讨)(论)(
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